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LeBron X, with works, to cost $270
By Darren Rovell | ESPN
It won't be the $300 sneaker, after all.
After The Wall Street Journal reported last month that the new LeBron signature shoe would retail for $315, the cost of the shoes became a hot debate among the media and general public.
As it turns out, the shoe, a version of the LeBron X, will be sold in a pack for $270, Nike spokesman Brian Strong confirmed to ESPN.com on Thursday.
Nike had previously said that, at the time of the report, a price had not yet been set.
Sources say the majority of the LeBron X shoes that will hit the market on Sept. 29 will retail for $180. But the Nike+ enabled version of the shoe, which allows for technology to be embedded in the mid-sole of the shoe, will be sold with the sensors, the adapter and charger -- together called the Sport Kit -- for $270.
Should consumers already own the kit, the Nike+ enabled LeBron X also will be sold separately for $200.
The Nike+ version allows the athlete to measure various metrics, including vertical leap, and sync it with the Nike+ basketball app.
Between its Nike, Jordan and Converse Brands, Nike owns roughly 95 percent of the United States' basketball shoe market.
The new LeBron signature shoe, a version of the LeBron X, will be sold in a pack for $270, Nike spokesman Brian Strong confirmed to ESPN.com on Thursday.
Here we are in the middle of a recession with near record numbers of unemployed.. and they are trying to sell some danged sneakers for $270 a pair....
The thing is... people will buy these....
People are dumb and will buy them. Mostly people who have no business spending that much money.
It's probably for the same reason that I wanted a pair of PF Flyers when I was a kid.. "The Action Wedge!" Run faster, jump higher!.. I had great illusions about running like the wind and jumping high enough to touch a basketball rim, and actually felt I was until I realised I was no faster than I had always been and could jump up high enough to (barely) get my feet off the ground....
These new shoes have some sort of electronics in them I guess - which means they probably aren't even legal in competition games... Maybe okay as a trainer...
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